My aim is to pursue ideas-led creative solutions using both logical and lateral thinking. In a world of pragmatism and budgets, I recognise that work should not only be informative, value-added and persuasive, but also could be exciting, interesting and engaging. This outlook, I believe, can make a difference, make an energised agency and make for a happy client.
This approach to creativity is enabled by a multi-faceted skills set. One that mixes old school illustrative, typographic, layout, copywriting, liaison and mentoring skills with the highfalutin' ever-changing new media and online capabilities that are vital to deliver today's creative solutions to the right audience as we approach this century's roaring twenties.
Financial sector
This zippy showreel demonstrates my approach to B2B communications, especially within the financial sector. Whilst many stifle a yawn at the mention of the financial sector, I see it as a good example of creative problem solving within parameters. Take a look at the video...
Taster
Take a look at some case studies that give you an idea of what I can do and how I can do it. Look out for some conceptual skills, an eye for type and image and some shoulder to the wheel software grunt displayed